Patentopolis will be speaking at the next TT training organized by ASTP-Proton in Lisbon

Patentopolis will be speaking at the next training on technology licensing, organized by ASTP-Proton in Lisbon (Portugal) on 20-22 January 2016. There, we will discuss how (and why) companies value IP from academics.

The research sector tends to think of IP the same way as they do academic publications – as a way of claiming excellence over a new technology. However, industry has a very different view of the world, using IP as just one of a portfolio of strategic assets. Moreover, different industries use IP in very different ways. Unless we are aware of the different mechanisms for businesses to capture value with IP from their perspective, the research sector really can’t hope to see eye to eye in any negotiation – or structure deals that result in an optimal, mutual and integrative value exchange. In this practical session we review IP-based value options with an empirical framework illustrated with real-life examples and directly applicable to TT work life, to help identify how to create and capture value with IP from a holistic perspective which factors strategic choice, market dynamics, value chain and the benefit of an industrial licensee.

More details on the program is available at http://www.astp-proton.eu/trainingcourses-2016-jan/techlicensing-programme/#.VnqE9f9wbX4