IP Strategy: Empirical Research, Practical Training and Work-Floor Experience Since 2009
This article reviews basic concepts of business strategy in general, and presents first learnings when these concepts are applied to IP. Based on empirical insights (from surveys), the article highlights what IP professionals need today regarding strategy, and compares it with the situation ten years ago. To meet such needs, this article gives a possible solution developed and validated from practice; it voices what we have recurringly heard or observed during the practical seminars which we have been giving for years.
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