Strategy: The Matrix

How can IP affect the long-term business strategy and growth? Why to protect innovation using IP? How to create and capture value using IP?

This module “strategy: Matrix” aims to explore, diagnose and analyse the links between innovation, IP and market. The module provides theoretical and practical insights on IP strategy, illustrated with actual examples from the industry. Learnings are validated during teamwork assignments (mini-case studies) followed with group discussion.

After the training, participants gain new skills and tools (the Matrix) which help them change their (clients’) companies approach as to IP management from operational to long-term, from ad hoc to strategic, from silo to holistic. The Matrix is a framework to analyse, link and align IP, innovation and market.

The knowledge gained during the training can be applied broadly to different industries and organization types (corporate, SME, research institute, university…). It is also directly applicable for IP professionals working in private practice and other consultancies.

(0.5 or 1 day)

Follow-up: “Methodology DIPS

  • Directors and managers in R&D and IP
  • Executives and board members seeking to revisit IP for value creation and capture
  • IP professionals (in-house, private practice) challenged by difficulties to communicate with (client’s) management

Before the training:

  • Pre-reader containing cases and instructions to prepare assignments and get the most out of the course.

Day 1 AM

  • Introducing IP management and comparing different approaches (opportunistic vs proactive). Basic concepts and operations
  • Understanding the concept of value leadership applied to IP.
  • Learning the toolbox Matrix and understanding its empirical foundations from innovation and value chain positioning.
  • Apply the toolbox Matrix to actual industry scenarios: teamwork and group discussion

Optional: Day 1 PM

  • Refinement: pointers for contextualizing, categorization
  • Applying the Matrix to your own situation. Create shared vision and common understanding among stakeholders
  • Explore the benefits of using Patentopolis platform DIPS Online, make scenarios and compare pros/cons

“Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.”

Eugenio Souto Pampín, European Patent Attorney, IMEC (Belgium)
17 July 2017

“Many clients ask for IP strategy today, or should ask for IP strategy. However, strategic IP planning is not for all IP attorneys; it needs a mindset beyond legal which is not part of the usual education of IP attorneys.I experienced Patentopolis tools such as their matrix approach and their methodology to design IP strategy (DIPS). I found these tools to be an interesting way to gain insight into the business strategy from an IP point of view, and into the IP strategy from a business point of view. I believe that these tools are helpful to understand a client’s business, map their portfolio with their products, and create a shared vision for future IP investments to bring their IP strategy in line with their business strategy. What I found particularly noteworthy is that this strategy aims at tomorrow’s value rather than only today’s costs – a view that every decision taker ought to take with respect to IP. ”
This testimonial reflects personal views and not necessarily views of Hoffman Eitle.

Volker Tillmann, German and European Patent Attorney, Partner at Hoffmann Eitle Düsseldorf (Germany)
3 February 2017

“Patentopolis matrix is a good tool for non-IP professionals.”

Margareta B Lindgren, Grants office, Luleå University of Technology (Sweden)
15 November 2016

“The most useful was to revisit the 5-steps in order to help us bring product strategies together in one corporate strategy.”

Barbara Veldhuis, Director IP, Corbion Group (Netherlands)
15 August 2016

“I found that Patentopolis model using a matrix approach to link business, market and innovation/IP was particularly useful for seeking alignment, analysing others’ strategies and designing new ones.”

Eugene van Nieulande, Director – IP Licensing, One-Red (Netherlands)
25 March 2016