Strategy: The Matrix

  • Directors and managers in R&D and IP
  • Executives and board members seeking to revisit IP for value creation and capture
  • IP professionals (in-house, private practice) challenged by difficulties to communicate with (client’s) management

Before the training:

  • Pre-reader containing cases and instructions to prepare assignments and get the most out of the course.

Day 1 AM

  • Introducing IP management and comparing different approaches (opportunistic vs proactive). Basic concepts and operations
  • Understanding the concept of value leadership applied to IP.
  • Learning the toolbox Matrix and understanding its empirical foundations from innovation and value chain positioning.
  • Apply the toolbox Matrix to actual industry scenarios: teamwork and group discussion

Optional: Day 1 PM

  • Refinement: pointers for contextualizing, categorization
  • Applying the Matrix to your own situation. Create shared vision and common understanding among stakeholders
  • Explore the benefits of using Patentopolis platform DIPS Online, make scenarios and compare pros/cons

“When designing an IP plan with a Business Unit and R&D teams, one of the key challenges is to foster cross-functional discussions and to derive prioritized actions. Also, selling the plan to the top management can be challenging. Patentopolis training provides tools, structured workflows and a new way of thinking which can help overcome these challenges. Obviously, sharing with peers during the training is also helpful for learning how to design an IP strategy.”

Jean-Luc BLOND, Head of Corporate Patent Department, Lesaffre International (France)
25 March 2019

“I attended the Patentopolis strategy seminar 18 months ago and found the content very interesting and important. I have started IP-strategy discussions with  several clients and we started corresponding projects. My experience is that it takes a ‘change of mindset’ for IP-Managers and CTOs/CEOs of SMEs to discuss on the IP strategy level. The insight I got from the Patentopolis seminar helped me to keep the discussions with the clients on track. Also, the projects with the clients helped me to improve the understanding of what they really need. Still, it takes a lot of time and patience to reach the goal of such strategy projects in SMEs. In that process, Patentopolis strategy seminar and tools are unique and I learnt a lot there to get to a practical useful end.”

Werner A. Roshardt, European Patent Attorney, Equity Partner, Keller & Partner AG (Switzerland)
17 December 2018

“I attended the DIPS training in November 2017 and found that the matrix-based tools DIPS® are very helpful to support how to analyse and prepare IP strategies.”

Mathieu De Rooij, European Patent Attorney, Partner, ZBM Patents (Spain)
2 January 2018

“I attended the DIPS strategy training last month and especially like the practical tools and the theory behind. The DIPS toolkit is very complete. The interactive concept during the training is great. I think it should be standard training for all patent attorneys.”

Pete Pollard, Patent Attorney & Founder, Fireball Patents (Netherlands)
27 December 2017

“I attended the DIPS strategy training last month. As Head of Technology, I especially valued the tools which help link IP, innovation and business in order to make a long term strategy. I enjoyed working in a very diverse group which brought me many interesting insights.”

Piotr Dlugolecki, Head of Technology, Berghof Membrane Technology GmbH (Netherlands)
22 December 2017

“I attended the DIPS strategy training last November. As Head of Technology, working with IP is part of my job. The training provided a simple yet powerful tool, plus new insights, on how to analyze and define practical IP strategies that fit different products, as well as different landscapes of own aspirations and capabilities, competitors and partners. The group work done during the training has been very effective for getting a true feel for the tool and for learning from other professionals’ perspectives. I think the training would also be valuable for people in Business Management functions such as BU managers.”

Sytze Kampen, Head of Technology, Airbus Defence and Space Netherlands B.V (Netherlands)
22 December 2017

“We were 5 colleagues attending Patentopolis’ seminar DIPS (Design IP Strategy). We have liked especially the tools: IP matrix and the 5-step methodology. One of us is the CTO; as executive, she needs both cross-disciplinary analytical tool and overview. She especially appreciated the process of overlapping the matrix approach, as a way to achieve alignment between innovation, IP and market positioning. Another colleague was a senior manager with limited IP experience; the seminar was insightful also for him. There are many levels of entry in the seminar for all levels of IP pre-knowledge/experience”

Nicola Novembre, IP Manager, Technoform Competence Center (Germany)
21 December 2017

“I attended the DIPS training in November 2017 and really liked the mix of theory (DIPS toolbox – matrix and methodology) and practice during the workshop. This practical course is highly interactive with a lot of team exercises; you learn by doing which really helps to reapply the DIPS tools to own environments. This has been 2 days well spent!”

Hans Bottema, Partner, NLO (Netherlands)
21 December 2017

“Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.”

Eugenio Souto Pampín, European Patent Attorney, IMEC (Belgium)
17 July 2017

“Many clients ask for IP strategy today, or should ask for IP strategy. However, strategic IP planning is not for all IP attorneys; it needs a mindset beyond legal which is not part of the usual education of IP attorneys.I experienced Patentopolis tools such as their matrix approach and their methodology to design IP strategy (DIPS). I found these tools to be an interesting way to gain insight into the business strategy from an IP point of view, and into the IP strategy from a business point of view. I believe that these tools are helpful to understand a client’s business, map their portfolio with their products, and create a shared vision for future IP investments to bring their IP strategy in line with their business strategy. What I found particularly noteworthy is that this strategy aims at tomorrow’s value rather than only today’s costs – a view that every decision taker ought to take with respect to IP. ”
This testimonial reflects personal views and not necessarily views of Hoffman Eitle.

Volker Tillmann, German and European Patent Attorney, Partner at Hoffmann Eitle Düsseldorf (Germany)
3 February 2017

“Patentopolis matrix is a good tool for non-IP professionals.”

Margareta B Lindgren, Grants office, Luleå University of Technology (Sweden)
15 November 2016

“The most useful was to revisit the 5-steps in order to help us bring product strategies together in one corporate strategy.”

Barbara Veldhuis, Director IP, Corbion Group (Netherlands)
15 August 2016

“I found that Patentopolis model using a matrix approach to link business, market and innovation/IP was particularly useful for seeking alignment, analysing others’ strategies and designing new ones.”

Eugene van Nieulande, Director – IP Licensing, One-Red (Netherlands)
25 March 2016