Strategy: Get Buy-In

  • Directors and managers in R&D and IP seeking to set up or review an IP strategy for their company, department, technology or product
  • IP professionals (in-house, private practice) asked by (client’s) management to deliver an IP plan

Morning session

  • Communication and persuasion: tips and pitfalls
  • Teams prepare a pitch based on earlier IP plan/analysis
  • Team presentations to management
  • Peer review of your pitch (online feedback), group discussion and speaker feedback

Optional: afternoon session

  • Personalized collective feedback report for each team, based on individual feedback given during Day 1 AM and benchmarked with earlier pitches
  • Review peer feedback with your team. Revise your morning’s presentation
  • Present again, this time of your revised pitches
  • Final wrap up and takeaways

“Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.”

Eugenio Souto Pampín, European Patent Attorney, IMEC (Belgium)
17 July 2017

“Preparing an IP plan (case-based) and communicating it (pitch to management) in less than 24 hours was challenging but eventually rewarding. Most skills can be used beyond IP strategy design and implementation.”

Jarred Twigg, Intellectual Property Manager, Breville (Australia)
6 April 2016

“Patentopolis 5-step methodology is a good tool for performing IP strategy analysis. It is useful for giving advice to clients.”

Mona Karlsson, European Patent Attorney, Awapatent (Sweden)
24 March 2016