Strategy: Get Buy-In

  • Directors and managers in R&D and IP seeking to set up or review an IP strategy for their company, department, technology or product
  • IP professionals (in-house, private practice) asked by (client’s) management to deliver an IP plan

Morning session

  • Communication and persuasion: tips and pitfalls
  • Teams prepare a pitch based on earlier IP plan/analysis
  • Team presentations to management
  • Peer review of your pitch (online feedback), group discussion and speaker feedback

Optional: afternoon session

  • Personalized collective feedback report for each team, based on individual feedback given during Day 1 AM and benchmarked with earlier pitches
  • Review peer feedback with your team. Revise your morning’s presentation
  • Present again, this time of your revised pitches
  • Final wrap up and takeaways

“I like DIPS; it provides a practical, holistic approach to review the business case and identify potential dead weights in the portfolio. From there, it becomes possible to design objective metrics to put in place.”

Luca Pusterla, Corporate Intellectual Property Manager (Italy)
24 July 2019

“Evaluating IP portfolios and meeting budget restrictions can be challenging, especially during organizational changes. DIPS tools help to provide deep insights in IP goals, to focus on areas where to invest with value-add, and to communicate them within the organization. Patentopolis workshop is a perfect event to learn a useful methodology (DIPS) and apply it immediately in interactive cases.”

Stephan Ising, Expert IP Strategy & Research, Thyssenkrupp Intellectual Property GmbH (Germany)
24 July 2019

“IP can be seen as delaying R&D projects, because clearly demonstrating how IP aligns with business strategy can be challenging. DIPS toolbox enables this; it gives a simple yet practical framework to help translate techno-business drivers into IP strategy options and continuously monitor alignment between IP and project objectives. DIPS workflows also help to measure (mis)alignment and to show it.”

Morné Barradas, Senior Manager Intellectual Property, Sasol (South Africa)
24 July 2019

“Nowadays, IP can provide value directly to the bottom line, thanks to R&D tax incentives which become growingly available in Europe (UK, NL, IT, PL… and soon DE). To assess R&D projects, an integrated and effective approach with a multidisciplinary team (tax, technology, IP) is needed. I attended DIPS training earlier this month. Patentopolis tools and workflows are quite unique to help assess and map current assets. These tools can also help, plan and monitor future portfolio development to provide our clients with long-term advantages of R&D tax incentives. Getting a vision is essential for corporates and SMEs; providing it creates sustainability in our relationship with them.

Niels Krouwel, Manager R&D Tax incentives & Grants, BDO (Netherlands)
11 July 2019

“My role is to monitor emerging technologies and evaluate innovation opportunities for companies, investors and government institutions. I attended DIPS training this month; there I have learned new tools and structured workflows for analyzing cross-disciplinary data to help me assess innovations, focus R&D investments and generate value for our clients. This practical training is very useful for technology consultants (not only IP professionals).”

Harini Venkataraman Ph.D., Analyst, Lux Research B.V. (Netherlands)
10 July 2019

“When designing an IP plan with a Business Unit and R&D teams, one of the key challenges is to foster cross-functional discussions and to derive prioritized actions. Also, selling the plan to the top management can be challenging. Patentopolis training provides tools, structured workflows and a new way of thinking which can help overcome these challenges. Obviously, sharing with peers during the training is also helpful for learning how to design an IP strategy.”

Jean-Luc BLOND, Head of Corporate Patent Department, Lesaffre International (France)
25 March 2019

“Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.”

Eugenio Souto Pampín, European Patent Attorney, IMEC (Belgium)
17 July 2017

“Preparing an IP plan (case-based) and communicating it (pitch to management) in less than 24 hours was challenging but eventually rewarding. Most skills can be used beyond IP strategy design and implementation.”

Jarred Twigg, Intellectual Property Manager, Breville (Australia)
6 April 2016

“Patentopolis 5-step methodology is a good tool for performing IP strategy analysis. It is useful for giving advice to clients.”

Mona Karlsson, European Patent Attorney, Awapatent (Sweden)
24 March 2016