Change Management in IP

Why and when does change occur? How to convince stakeholders of your environment, identify resistance and cope with it? How can the discipline of change management provide IP professionals with insights for their practice?

During this module, participants revisit IP management from another discipline (change management). They learn about basic foundations, classic models and state-of-the-art tactics coming from change management and applied to IP.

Participants also learn and apply a practical toolkit with a structured, step-by-step methodology to implement change in your IP organization. They design their own change plan by applying concepts and tools learned during the seminar, through a series of guided exercises. Also, they can validate their plans with peers in a risk-free setting.

Seminar exercises and takeaways can be applied to implementing of a new IP strategy plan in your (client’s) organization. Significantly improve the chances of success for implementing a winning IP strategy in your company.

(1 day)

  • Managers of in-house IP departments seeking to initiate change in their departments or companies
  • Partners of IP firms seeking to initiate change from traditional IP practice (where IP is seen as a commodity) to consultancy (with premium services on IP)
  • IP professional (in-house, private practice) frustrated with resistance to change, or difficulty to convince clients

Before the training

  • Self-diagnosis (online questionnaire) of your organization’s IP readiness

Day 1 AM

  1. Part 1 “Defining organizational change”: Why change? Why people resist change? Review results of the survey and benchmark your current situation
  2. Peer work 1: prepare and diagnose your (own) IP situation and the key challenge you are currently facing. Opportunity for peer review and group discussion
  3. Part 2 “Change processes”: categorize change. Review three classic models (Switch, Lewin, Kotter). Introduction to a simplified model: Patentopolis 5-step methodology to implement change in companies, IP departments and firms
    • Step 1: diagnose
    • Step 2: raise awareness
    • Step 3: create interest
    • Step 4: try out
    • Step 5: make it stick

Day 1 PM

  1. Peer work 2: prepare your own change process and draft a change process plan to solve your IP challenge. Opportunity for peer review to discover alternatives, and for group discussion
  2. Part 3 “Tactics”: explore tactics for each step of Patentopolis methodology for change
  3. Peer work 3: review your own change process from a tactical viewpoint. Prepare a blueprint ready for implementation. Opportunity for peer review and group discussion

“I also really appreciated the last day fully dedicated to change management since it helped us (my colleague and I) discuss/review a work situation with a new outlook and tools applicable to our IP practice.”

Barbara Veldhuis, Director IP, Corbion Group (Netherlands)
15 August 2016