Change Management in IP

  • Managers of in-house IP departments seeking to initiate change in their departments or companies
  • Partners of IP firms seeking to initiate change from traditional IP practice (where IP is seen as a commodity) to consultancy (with premium services on IP)
  • IP professional (in-house, private practice) frustrated with resistance to change, or difficulty to convince clients

Before the training

  • Self-diagnosis (online questionnaire) of your organization’s IP readiness

Day 1 AM

  1. Part 1 “Defining organizational change”: Why change? Why people resist change? Review results of the survey and benchmark your current situation
  2. Peer work 1: prepare and diagnose your (own) IP situation and the key challenge you are currently facing. Opportunity for peer review and group discussion
  3. Part 2 “Change processes”: categorize change. Review three classic models (Switch, Lewin, Kotter). Introduction to a simplified model: Patentopolis 5-step methodology to implement change in companies, IP departments and firms
    • Step 1: diagnose
    • Step 2: raise awareness
    • Step 3: create interest
    • Step 4: try out
    • Step 5: make it stick

Day 1 PM

  1. Peer work 2: prepare your own change process and draft a change process plan to solve your IP challenge. Opportunity for peer review to discover alternatives, and for group discussion
  2. Part 3 “Tactics”: explore tactics for each step of Patentopolis methodology for change
  3. Peer work 3: review your own change process from a tactical viewpoint. Prepare a blueprint ready for implementation. Opportunity for peer review and group discussion

“I also really appreciated the last day fully dedicated to change management since it helped us (my colleague and I) discuss/review a work situation with a new outlook and tools applicable to our IP practice.”

Barbara Veldhuis, Director IP, Corbion Group (Netherlands)
15 August 2016