SMEs are the majority of companies in Europe. They seek growth but at different stages. We believe IP, if managed strategically, could foster such growth.
From experience, Patentopolis has identified four profiles for SMEs.
SME type 1: Competition is not fully known to the SME. It is unclear how others protect their own innovations. There is no clear innovation/IP strategy for the SME. Executives, board and investors are generally concerned by the following short-term challenges.
For such SME, check our consulting service Competition Mapping
SME type 2: the SME’s portfolio and its costs are growing. IP management is opportunistic and cost-driven with early abandonments; IP is reviewed case-by-case (reflecting how lawyers tend to review portfolios).As a result, the SME has a limited understanding of the portfolio as a whole; it is unclear whether/how the company currently benefits from the IP, or not. Executives, board and investors are concerned by the following mid-term challenges.
For such SME, check our consulting service Portfolio Mapping.
SME type 3: the SME becomes IP-savvy and understands the value of IP for its long-term growth. The company is frustrated by the opportunistic approach to IP management resulting in limited value and low return from the IP investments. The SME seeks to understand how to protect and exploit future innovation and new businesses. It wants to manage IP strategically but doesn’t know how.Executives, boards or investors are concerned by the following long-term challenges.
For such SME, check our consulting service Strategy Making
You are IP manager of such SME and seek new knowledge, analytical skills and tools for strategic IP management. You also seek to improve coordination and communication across functions with a common language. You look for a cost-effective management system to map the IP portfolio (even small ones) and monitor progress.